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du sweetens the deal for smartphone buyers with BlackBerry(R) credit back offerJul 25, 2009 (Al-Bawaba via COMTEX) -- du is bringing huge savings to mobile users with a new BlackBerry(R) credit back offer. Customers who purchase a BlackBerry(R) smartphone, together with an Elite Plan, can either opt for six months of du Unlimited national BlackBerry(R) Internet service absolutely free, or six months of du Unlimited international BlackBerry(R) Internet service at a 50% discount. Both options will save BlackBerry(R) smartphone users a total of AED 780. In addition, du customers will get AED 124 back as free credit (AED 31 over four months). This credit can be utilised for any kind of usage, giving customers a total credit back of AED 904. "At du, we are always seeking ways to surprise our customers with excellent value, savings and flexibility," said Farid Faraidooni, EVP Commercial, du. "This credit back offer is a prime example of du's efforts to give customers more than they expected. Whether they choose credit back for their national or international BlackBerry(R) Internet service, they'll get six months of savings to enjoy." To take advantage of the credit back offer, customers will need to buy any of the BlackBerry(R) smartphones, all of which offer a world-class interface for social networking and multi-media, as well as access to email, music, a built-in camera, Wi-Fi and GPS. Customers must keep using the Elite Plan SIM with their purchased BlackBerry(R) smartphone to enjoy the credit back offer. Existing Pay as you Go and Monthly Plan customers can take advantage of the offer by migrating to the Elite Plan. Credit back will be given starting with customers' second bill cycle. du Unlimited national BlackBerry(R) Internet service gives customers unlimited data usage within the UAE for free for the first six months, an offer worth AED 130 per month for a grand total of AED 780 in savings.du Unlimited international BlackBerry(R) Internet service gives customers a 50% discount on monthly fees for BlackBerry(R) Internet service within and outside the UAE. That means for the first six months, the fee will be AED 130 instead of AED 260 per month, for a total savings of AED 780. To take advantage of du's BlackBerry(R) credit back offer, customers are invited to visit any du shop, or make a virtual visit to the e-shop at http://shop.du.ae. du, the integrated telecom service provider in the UAE, launched mobile telecommunication services in February 2007 across the UAE, in addition to internet and pay TV services that du provides in some of the free zones of Dubai. Call Select, du's nationwide fixed line services for voice telephony, was launched in July 2007. By the end of 2008, over 3 million people in the UAE chose to become du customers.Among du's many firsts is its historic Number Booking Campaign for both individuals and business, Pay by the Second billing system, Mobile TV, Mobile Payments, first of its kind 'WoW' recharge card (which offers customers the choice between more credit, more time and now 'more international' recharge option with additional credit on international calls) and Self Care.For business customers, du business offers include Closed Business User Group and preferred International Destinations. du Broadcast Services division brings scalable media technology platforms and telecommunication solutions to the broadcast community through its world class teleport (Samacom) and Master Control Room (MCR) facilities.du products and services for consumers and business are available through du's retail network, currently numbering 32 du shops located in strategic locations across the UAE, more than 3000 authorized dealers Or through du e-shop, accessible at http://www.du.ae/en/where-to-buy/eshop.html. du shops are a one stop shop for mobile service, carrier select and the payment of the service bills.du is 39.5 percent owned by the UAE Federal Government, 19.75 percent by Mubadala Development Company, 19.5 percent by Emirates Communications & Technology Company LLC and the remaining stake by public shareholders. It is listed on the Dubai Financial Market (DFM) and trades under the name du. Awards to date- du presented with an award for Best Middle Eastern Local Currency Deal 2008 by UK's EuroWeek- du won two prestigious awards at UAE Web Awards 2008. du e-shop portal won the best strategic online portal award in the e-commerce category and du media club website won the bronze award in the media and press category.- du corporate brand launch campaign awarded a Cristal MENA award in 2008- du declared 'Best Brand' at Telecoms World Awards Middle East 2007 for innovative branding and outstanding brand success- Second place in the New Brand Launch category at the GMR Effectiveness in Marketing Awards 2007- Silver Award for the best website in the ICT category at the UAE Web Awards 2007du WoW TV Commercial awarded amongst the best 50 TV commercials in mobile telecom category in the world for 2007(C) 2009 Al Bawaba (www.albawaba.com) |