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| [December 12, 2012] |
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INSIDE Secure Adds Representative Firm Strategically Targeting Market in Israel
AIX-EN-PROVENCE, France --(Business Wire)--
Strengthening its position as a leader in semiconductor and software
solutions for securing transactions, content and digital identity,
INSIDE Secure (NYSE Euronext INSD) today announced that Tritech Ltd., a
leading stocking representative and distributor of major manufacturers
of electronic components to the local electronic industry, has been
named to represent INSIDE Secure's product offerings in Israel. The
addition of Tritech to INSIDE's global sales network will enable the
company to more easily provide customers with local design and
engineering support and easy access to its broad portfolio of security
solutions. Tritech will offer INSIDE's portfolio of secure
microcontroller, near field communication (NFC) and contactless/contact
payment solutions to start-ups and major OEM's in the communication,
medical, industrial control and security sectors in the local Israeli
economy.
"With the addition of Tritech Ltd., INSIDE now has a strong presence in
important markets, where we believe our extensive portfolio of security
offerings will provide compelling solutions for customers," said
Christian Fleutelot, executive vice president, digital security, at
INSIDE Secure. "INSIDE will continue to expand its global sales network
in strategically important regons to better serve our customers and
exploit new opportunities with companies whose products allow people to
securely make payments, identify themselves, protect intellectual
property, access information and subscribe to services."
Tritech Ltd. will sell and support INSIDE Secure's complete product
line, including industry-leading VaultIC™ and MicroPass® secure
solutions, MicroRead®, SecuRead® and Open NFC™ near field communication
(NFC) hardware and software, contact and contactless smart card reader
chips and RISC-based contact and dual-interface secure microcontrollers.
"We've seen tremendous acceptance of INSIDE Secure's technology and
solutions at our OEM accounts," said Oriel Sallary, vice president of
sales at Tritech Ltd. "Their technology, available in complete
sub-system, module and IC forms, coupled with our high-level technical
and sales support, provides our customers with unparalleled complete
solutions."
About Tritech Ltd
Tritech Ltd. is a leading stocking representative and distributor of
major electronic components manufacturers to the Israeli electronic
industries. Our Applications Engineers provide technical support for all
ICs and components and for RF & Microwave products from the initial
design stage up to purchasing and production.
About INSIDE Secure
INSIDE Secure (NYSE Euronext Paris FR0010291245 - INSD.PA)
is a leading designer, developer and supplier of software and
semiconductor solutions for securing transactions, content and digital
identity. INSIDE mobile NFC, secure payment, embedded security and
digital security solutions provide security for a wide range of
information processing, storage and transmission applications. The
company's customers are found in a wide range of markets including
mobile payment, identification documents, access control, transit,
electronic device manufacturing, pay television, mobile handsets and
wireless content and service providers. For more information, visit www.insidesecure.com.

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