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TMCNet:  Siano Debuts

[December 19, 2012]

Siano Debuts "Meron"- New Mobile Wireless Accessory Transforms Android and AppleTM Devices Into Free TV!

NETANYA, Israel --(Business Wire)--

Siano (News - Alert), the world's leading supplier of mobile broadcast DTV solutions, today announced the launch of its new wireless accessory, Meron, for Europe, Australia, Latin America and Japan. Meron is a compact and lightweight wireless accessory that delivers free high-quality broadcast TV to Android (News - Alert) or AppleTM (iOS) smartphones or tablets, via WiFi. Siano is targeting the Meron to consumer electronics retailers and distributors, as well as OEMs and service providers interested in branding the product in their region.

"Meron" - Live TV via WiFi on Androids, smartphones & tablets (Photo: Business Wire)

"Meron" - Live TV via WiFi (News - Alert) on Androids, smartphones & tablets (Photo: Business Wire)

Meron delivers a true live TV experience, free-of-charge, with no payment required for cellular data (air-time) or TV provider subscriptions. There are no mobile data charges and no Internet connection is needed to view broadcast TV. Best recognized for its exceptional mobile TV receiver offering, Meron marks a new addition to Siano's product family initiated earlier this year with the "Carmel", a (30-pin) accessory (dongle) for AppleTM's iPhone (News - Alert) and iPad devices. These Siano products are aimed at adding an enjoyable live mobile TV experience to the world's most popular smartphones and tablets.

Compared to similar solutions on the market, Meron exhibits a minimalistic, CPU-less architecture, designed to provide the accessory at a comparably low price. The Meron is the most efficiently-designed product of its kind in the world, including only Siano's battery-friendly, yet powerful mobile DTV receiver chip, and a WiFi transceiver. The Meron is powered by SianoTV, a high-quality DTV AppleTM/Android application, customized for Siano by Elgato, a world leader in multimedia applications.

The SianoTV application is available on the App Store and Google Play, free of charge. Battery-powered for ultimate flexibility, Meron supports more than 3 hours of TV viewing time, and offers exceptional WiFi range both indoors and outdoors. Meron provides global support for DVB-T, ISDB-T 1-Seg and Full-Seg (up to SD resolution), thanks to Siano's family of exceptional multi-standard IC's.

"With so many smartphones and tablets delivered worldwide every day, all with high-resolution displays and enormous processing power, the Meron, in conjunction with the SianoTV application, is the ideal tool to equip all of these devices with an exceptional TV on-the-go experience," said Alon Ironi, CEO of Siano. "You can put it on the table in a cafĂ©, place it on a window ledge at home, or conveniently leave it in your pocket when you're taking a walk in the park… Meron will deliver crystal clear TV to your personal smartphone or tablet. Given its affordable price, we believe that the Meron is transforming the conventional habits of TV viewing, making them more suitable to our era of smartphones and tablets," added Ironi. A flavor of the Meron designed specifically for North America will be debuted next month as well.





View the Meron demo movie:

http://www.youtube.com/watch v=itztNQIJybI

Meron will be showcased at CES 2013, Las Vegas, NV, January 8-11, 2013

To schedule a meeting & demo, contact us at: CES2013@siano-ms.com

About Siano

Siano is the world's leading supplier of mobile broadcast DTV solutions. Pioneers of the multi-standard approach, Siano provides high-performance and fast time-to-market digital TV solutions for cellular-handheld, consumer electronics, automotive and public transportation device makers and solution/services providers. Close partnerships with global tier-1 PC, mobile handset and home entertainment manufacturers boast a customer base that includes Samsung, Motorola, LG, ZTE, Huawei, Dell (News - Alert), Lenovo and many others. Headquartered in Israel, Siano has offices in the US, China, Taiwan, Korea, Japan, and Latin America (Brazil, Argentina). For more information, visit us at www.siano-ms.com.


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