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Acision Extends Mobile Messaging Functionality for Turkcell's Customers
(Canada Newswire Via Acquire Media NewsEdge)
Award-winning personalised messaging platform gives users an enriched
experience with greater messaging control
READING, England, Feb. 27, 2013 /CNW/ - Acision, the global leader in
mobile messaging, today announced the deployment of its award-winning*,
personalised messaging platform, Acision Message Plus, at Turkcell
(NYSE:TKC) (ISE: TCELL), the leading communications and technology
company in Turkey. Acision Message Plus enables Turkcell's customers to
enjoy innovative messaging services that enhance the functionality of
traditional SMS with features such as (online) message archiving,
message delivery control (copy/forward), black and white list creation,
and SMS auto signature, providing an enriched user experience and
service differentiation for Turkcell in a highly competitive market.
The popularity of mobile messaging still has not hit its ceiling,
particularly with the arrival of richer messaging services into the
market. To increase the longevity of text, operators globally are
looking for innovative ways to enrich the SMS experience by introducing
service enhancements. Personalised messaging services from Acision,
provide new features which meet the unique requirements of different
subscriber segments, making text messaging a richer, more valued
medium. Acision estimates that personalisation services for messaging
can increase revenue by up to 15% when offered to customers.
"Having enjoyed a long-standing relationship with Acision for a number
of years, they continue to be our trusted mobile messaging partner of
choice, particularly because of their unparalleled experience in
deploying value added services," said Burak Sevilengul, Chief Consumer
Marketing Officer at Turkcell. "With the addition of personalised
messaging with Acision Message Plus, we are able to offer our
subscribers enhanced messaging capabilities that enrich the user
experience, whilst giving more choice and empowerment on the services
they select and use. In meeting our customer's individual needs and
creating sticky services, we believe this differentiation will raise
customer satisfaction thereby building customer loyalty."
The initial services are being launched to a sub set of Turkcell's total
35.1 million subscriber base in Turkey. However, as a result of the
highly-scalable, high-capacity infrastructure of Acision Message Plus,
Turkcell can continue to extend its messaging capability to design and
launch new, innovative messaging services for its subscribers in the
future.
"Consumer messaging behaviours have changed radically over the last few
years, with users messaging more and expecting a richer experience.
They want services that provide reach, reliability, can be customised
and are easy to use and address their specific needs," said, Russell
Grahame, SVP and GM at Acision. "Just as conventional voice and email
were enhanced with services such as divert copy, personalised messaging
from Acision provides similar functionality extensions to SMS which are
suitable for both smartphone and feature phone owners. This enables
network operators to differentiate their messaging services beyond
price and in doing so generate additional chargeable traffic."
Acision Message Plus easily integrates into Turkcell's existing Acision
SMSC infrastructure - one of the largest Acision SMSC deployments in
Europe. The platform is underpinned by the Acision Management Station
(AMS), a simplified, centralised management system which offers
superior reporting and analysis tools so Turkcell can monitor service
performance and usage enabling them to tailor the services to meet
subscribers' needs.
Jorgen Nilsson, Chief Executive at Acision, said: "The real opportunity
with Acision Message Plus is to provide an enriched customer messaging
experience regardless of the device that is being used which enables
operators to make their services stand out."
* Acision and MTS were jointly honoured for the Global Telecoms Text
Messaging Innovation Award 2012, for the deployment of Acision Message
Plus (SMS Pro) at the operator. The awards, in their sixth year, are
designed to honour innovative projects that involve at least one
telecoms operator and vendor.
NOTES TO EDITORS
About Acision
As the global leader in mobile messaging, Acision connects the world by
powering relevant, seamless messaging services, which enrich the mobile
communications experience and create new opportunities for carriers and
enterprises across the world. For more information, visit Acision at http://www.acision.com
About Turkcell
Turkcell is the leading communications and technology company in Turkey,
with 35.1 million subscribers as of December 31, 2012. Turkcell is a
leading regional player, with market leadership in five of the nine
countries in which it operates with its approximately 69.2 million
subscribers as of December 31, 2012. It has become one of the first
among the global operators to have implemented HSPA+. It has achieved
up to 43.2 Mbps speed using the Dual Carrier technology, and is
continuously working to provide the latest technology to its customers,
e.g. 84 Mbps in the near future. Turkcell Superonline, a wholly owned
subsidiary of Turkcell, is the one and only telecom operator to offer
households fiber broadband connection at speeds of up to 1,000 Mbps in
Turkey. As of December 31, 2012, Turkcell population coverage is at
99.17% in 2G and 84.02% in 3G. Turkcell reported a TRY10.5 billion
(US$5.9 billion) revenue with total assets of TRY18.7 billion (US$10.5
billion) as of December 31, 2012. It has been listed on the NYSE and
the ISE since July 2000, and is the only NYSE-listed company in Turkey.
Read more at http://www.turkcell.com.tr
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