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Rwanda: Israeli IT firm eyes Africa's telecoms market [Pan African News Agency](Pan African News Agency Via Acquire Media NewsEdge) Kigali, Rwanda (PANA) - An Israel-based IT company operating in telecom fraud management and business research intends to enter the African market with innovative solutions for communication service providers, a senior administrative official of the firm told PANA Monday in Kigali. Regional sales manager of cVidya, Gabi Starobinski, said that the firm has already availed solutions to many communications service providers in South Africa, Uganda, Zimbabwe, Cote d'Ivoire, Namibia, Angola, and Kenya. Several telecoms operators in Africa still face business risks that revolve around the exponential growth in data traffic on telecoms networks. According to a recent report by KPMG, international audit, tax and advisory services firm, Africa is a continent of great opportunity with at least 500 million potential mobile subscribers to telecommunications services. However, the report noted that the continent continues to battle with poor infrastructure and large distances between communities. Mobile penetration, currently estimated at 55 percent, has brought a wide range of business and personal opportunities around the continent, including raising the standard of living for the rural poor. But the Israeli expert is convinced that despite these positive trends, one of the biggest challenges that corporate companies in telecommunications face are mainly related to the aspect of containing these risks, including fraud and revenue leakage. Highlighting some of the challenges facing the telecommunication industry in sub-Saharan Africa, Starobinski noted that as users surf the web, check Facebook, use apps, exchange messages, watch videos and swap files, customers quickly generateg billions of data points. "But to prevent fraud, detect revenue leakages, enable up-selling and open up new revenue streams, service providers need to store and analyze all these data points instead of using conventional data warehouses which is not financially viable," Starobinsk said. -0- PANA TWA/AR 10Nov2014 (c) 2014 PANAPRESS. All rights reserved. Provided by SyndiGate Media Inc. (Syndigate.info). |