[November 20, 2014]

Giraffic Accelerates MPEG-DASH, Bringing the Industry Closer to True HD and UHD 4K TV Everywhere

Giraffic today announced partner and customer trials that prove the compatibility and performance benefits of its Adaptive Video Acceleration™ (AVA) for MPEG-DASH. The news adds to adaptive streaming standards supported and enhanced by AVA, such as HLS and Smooth Streaming, positioning Giraffic as a leader in video acceleration and MPEG-DASH performance. Giraffic AVA enables true HD and UHD 4K across a wider selection of content and devices, and enables device manufacturers to seamlessly support the various adaptive streaming protocols, including the varieties of MPEG-DASH.

MPEG-DASH is the industry's emerging adaptive bitrate streaming standard. It has yet to be fully standardized, making it difficult for device manufacturers to support each of the many content providers and apps. Additionally, just like with other adaptive streaming protocols, varying network conditions may prevent users from experiencing true HD and certainly UHD 4K TV quality.

"MPEG-DASH aims to unify adaptive streaming, enabling a higher interoperability between platforms and devices for easier large-scale commercial deployments," said Yoel Zanger, CEO and Founder of Giraffic. "By accelerating MPEG-DASH, Giraffic supports the industry efforts towards offering uncompromised true HD and UHD 4K TV."

Giraffic's AVA is a client-side network thrughput optimization technology that offers consumers high definition video without re-buffering pauses or reliance on streaming resolution reduction technology. Additionally, content providers that deploy MPEG-DASH can now offer higher resolution streams for increased viewer engagement and revenue. Device manufacturers can support more video apps that are transitioning to MPEG-DASH, as well as guarantee quality-of-service, enabling true HD and UHD 4K over challenging network conditions, and making their devices more appealing to the end-user.

Leading device and chipset vendors have partnered with Giraffic in support of the MPEG-DASH trials, demonstrating:

• More than triple (350%) the resolution obtained without AVA (e.g., 4.2Mbps vs. 1.2Mbps).
• Quality-of-Service: Sustained highest available resolution video playback until end of a full-length movie, consistently and without fluctuations or any drops in quality.
• Maximal bandwidth utilization.
• Maximum streaming user experience: with AVA; e.g., a 20Mbps subscriber can view 15-20Mbps streams consistently, independent of other network congestion or weak home network Wi-Fi.

Giraffic's technology appeals to major device manufacturers and content providers who work in partnership to add AVA to their products, validating AVA importance in the marketplace and proving that its simple client integration is ideal for large-scale, fast deployments.

Giraffic will be conducting demos of its technology at the CES (News - Alert) conference in January. To set up a meeting, please contact [email protected].

About Giraffic

Giraffic is the inventor of Adaptive Video Acceleration™ (AVA) - a new client-side network throughput optimization technology that offers consumers High Definition video without re-buffering pauses or streaming resolution reduction. With millions of users worldwide enjoying accelerated high-quality video via Giraffic AVA, and thousands of Giraffic-enabled devices or Apps being deployed daily, Giraffic's ground-breaking technology has been validated and benchmarked by some of the world leaders in Consumer Electronics and OTT TV to provide dramatic Internet throughput increase. Giraffic provides its video acceleration software to OTT Video Apps Providers, as well as to Consumer Electronics Device Manufacturers such as Smart TVs, Set-Top-Boxes, Tablets and Smartphones.

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