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Rentrak Signs TV Ratings Agreement with Tennis ChannelPORTLAND, Ore., Feb. 12, 2015 /PRNewswire/ -- Rentrak (NASDAQ: RENT), the leader in precisely measuring movies and TV everywhere, today announced a TV ratings contract with Tennis Channel. Tennis Channel will use Rentrak's TV measurement to plan, price and post its advertising sales campaigns. "Rentrak's Advanced Demographic ratings allow Tennis Channel to provide clients with precise measurements of the audience quality our programming delivers," said Tennis Channel's Senior Vice President of Research, Steve Badeau. "We've seen significant viewer growth year-over-year—not just during the sport's largest tournaments, but throughout the annual season, including post-U.S. Open, fourth-quarter events traditionally overlooked by television. We look forward to using Rentrak's research and advanced intelligence to share this demand with the media-buying community." "We are excited to work with Tennis Channel and look forward to providing them with our measurements to meet their advertising commitments," said Rentrak Vice Chairman and Chief Executive Officer Bill Livek. Rentrak's television ratings service is the only fully-integrated system of detailed satellite, telco and nationwide cable TV viewing information gathered from more than 31 million TVs and 117 million Video on Demand TV viewers in the U.S. and Canada. It also includes granular information for TV stations in all 210 local markets, projected to the U.S. population. About Tennis Channel About Rentrak RENTM Contact for Rentrak:
Photo - http://photos.prnewswire.com/prnh/20130114/LA42144LOGO To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/rentrak-signs-tv-ratings-agreement-with-tennis-channel-300034973.html SOURCE Rentrak |