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September 13, 2011

Endavo Media Offers Complete OTT Video Services Solution for Global Operators
By Calvin Azuri
TMCnet Contributor

Endavo Media is one of the leading international providers of OTT video technology solutions and services. The company recently announced that it has delivered its first of many multi-screen initiatives. Etisalat's (News - Alert) OTT service on LG Smart devices, is the first initiative from Endavo Media and will be under an expanded license agreement with Etisalat for Endavo's completely integrated OTT platform and managed services.

In the UAE, Etisalat has launched its eLife OnWeb consumer video service and is expected to soon roll-out OTT services in a number of its 17 subsidiaries that are spread across the Middle East and North Africa (MENA).

In a release, Paul D Hamm, Endavo president and CEO, said, "We've successfully pulled everything together and delivered for Etisalat, and now we're making it available to operators seeking a complete solution. The expansion of our agreement with Etisalat, to include a comprehensive platform, content and managed services, provides us with the framework for expanding into new territories with a complete 'Telco OTT' product. We are also providing Etisalat an increased level of business development and professional services.''

Endavo's OTT Video Services Platform is responsible for powering the leading MENA telco's OnWeb consumer video service for LG's Smart TVs and Smart TV Upgraders. There are also other planned roll-outs scheduled for iPad, iPhone (News - Alert), web portals, set-top boxes, Android mobile phones and tablets. Apart from this, as part of its content services offering Endavo also provides Etisalat access to a growing portfolio of HD and 3D syndicated programming.

Hamm went on to say that "Our OTT Video Services Platform is designed to easily handle the workload and workflow of large media firms and telecommunications companies around the globe. We have been working for more than five years to build the best platform and forge the most critical relationships that will provide top service for telcos and operators. With the help of our partners, we are now positioned to serve operators of any size with world-class service, content and technology."

The company also announced Endavo Media FZ-LLC, which is a wholly-owned subsidiary of Endavo Media.  Endavo Media FZ-LLC will be opening a new office in Dubai's Media City in September in order to support its expanding operations in the MEA region.

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Calvin Azuri is a contributing editor for TMCnet. To read more of Calvin’s articles, please visit his columnist page.

Edited by Rich Steeves


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